The online world is becoming increasingly regulated when it comes to protecting minors and their data privacy. According to the 2024 Gartner Emerging Tech: Security — Age Verification and Consent Tracking report “Worldwide, child protection laws are being enacted that require parents/guardians to consent to online content and social platforms their minors can access. Product leaders providing age verification services will need to help their customers navigate the emerging age of online age verification.”
A rising online trend
We believe that the report outlines the growing need for online platforms, services, and products to verify the ages of their users and obtain proper parental consent, especially when providing access to age-restricted content or handling data from minors.
Gartner predicts that “by 2027, 90% of online vendors providing age-restricted products and offerings will have implemented age verification and consent tracking to comply with new online data privacy and security regulations.”
We’re proud that IDVerse has been included by Gartner in its 2024 Emerging Tech: Security — Age Verification and Consent Tracking Report.
IDVerse: a trusted name in the space
Some of the key takeaways that IDverse has taken from the report include:
- New regulations are requiring age verification and consent management to restrict minors from accessing age-inappropriate online content and services like social media, adult entertainment, online gambling, and more.
- Merely obtaining parental consent is not enough—vendors must provide full consent tracking and the ability for parents to control what content their children can access.
- The regulatory environment is rapidly shifting, with new laws frequently being enacted or updated at national and state/province levels. Flexible, agile solutions are needed.
- Solutions must balance robust age verification with minimizing user friction and safeguarding individual privacy rights.
- Emerging AI technologies like deepfakes and synthetic data are double-edged swords, enabling better detection but also new avenues for age verification fraud.
As a leading provider of identity verification (IDV) and age assurance solutions, IDVerse has already been helping major online platforms implement robust age verification and consent management workflows. Our automated, AI-powered, and bias-free approach allows accurate determination of age groups without collecting personally identifiable data like birthdates.
We work closely with our customers to navigate the complex regulatory environment around age verification and children’s data privacy laws like COPPA 2.0, the UK Online Safety Bill, and new US state legislation. Our agile platform is designed to quickly adapt and ensure compliance as new policies emerge.
We encourage readers to access the complete report, and to get in touch with IDVerse at moc.e1714390693srevd1714390693i@oll1714390693eh1714390693 to learn how we can help meet your age assurance and consent tracking needs.
Gartner, Emerging Tech: Security — Age Verification and Consent Tracking, By Sean O’Neill, 8 March 2024
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Images are generative AI-created. Prompt: A pair of friends, a boy and a girl about 13 years old, stand in a public park on their phones. One is Hispanic and one is Asian Tool: Midjourney.
